Comfort Is King
Electra riders are motivated by what’s on the horizon and intrigued by what’s around the corner—and love taking taking in the sights along the way. These fashion-forward bikes have been a staple of beach culture for decades and Electra continues to enhance riding comfort today. Every bike is built with patented Flat Foot Technology that provides a relaxed, heads-up riding position and the ability to safely put a foot down when it's time to stop. And if e-bikes are more your speed, many Electra models are available with reliable Bosch motors to power your daily adventures.